02.22.08

A Spa Experience for You and Your Dog

Posted in Snacknews, networking tagged , , , at 7:39 pm by jennagruhala

Biscuit is heading to The Royal Treatment: A spa experience for you and your dog on March 6!


Presented by the Chenny Troupe associate board, this experience is one-of-a-kind!

When: Thursday, March 6 from 7 to 10 p.m.
Where: Royal Treatment Veterinary Spa | Stay, a Modern Dog Hotel
4130 North Rockwell | Chicago

Details:
$50 per person and one dog in advance (773.404.6467 or info@chennytroupe.org)
$60 at the door

Humans and dogs:
Massages
Yoga
Palm and paw readings

Dogs only:
Swimming
Acupuncture
Chiropractic
Treadmill demonstrations

PLUS wine, cheese , door prizes and chocolate for you, healthy treats for your pet.

Snackbox is proud to donate time and services to Chenny Troupe, an animal assisted therapy group based in Chicago.

Client Waiting List

Posted in Snacknews, design, networking, public relations tagged , at 6:47 pm by jennagruhala

Due to the tremendous amount of interest in Snackbox portfolio of services, we’re launching our official client waiting list. To add your company’s name to the list, send an email to jenna@snackboxlabs.com. You’ll be assigned a number and an estimated time to receive your spot at the table. Bribes accepted.

02.20.08

Agility Recovery Solutions: 10 misconceptions about disaster recovery

Posted in public relations tagged , , , , , at 11:17 pm by jennagruhala

Agility Recovery Solutions, a Snackbox PR client, offers great information regarding business interruption planning. Read on to learn more.

Paul Sullivan has seen it all. A 25-year veteran of disaster recovery and business continuity management, Sullivan witnessed the growth of continuity planning among the Fortune 1000 in the 1980s. He watched, first hand, the successes and failures of business continuity plans following the events of September 11, 2001 and in 2005 throughout the most active hurricane season in recorded history. Today, Sullivan is helping small and medium-sized companies plan for and recover after significant business interruptions.

“Continuity planning has always been associated with big business,” said Sullivan, Vice President and General Manager, Agility Recovery Solutions. “We’re using the same knowledge, strategies and tactics we developed with the Fortune 1000 and implementing them among small and medium-sized businesses across North America.”

Agility Recovery Solutions, a former division of General Electric, focuses planning and recovery efforts on small and medium-sized businesses, though the company continues to do work with giants such as IBM and HP.

Why Business Continuity? Why now?
According to Sullivan, business of all sizes and industries need to think about continuity planning. Beyond the business as a whole, owners and managers should take into account the future of their employees, clients or customers, stakeholders and beyond.

But, the majority of small business owners have numerous responsibilities and continuity planning usually falls off the radar, according to Sullivan.

“An organization’s leadership team typically doesn’t know where to start in planning for business interruptions, so they decide to put it off. Or, there are more visible issues that require immediate attention, allowing disaster planning to fall to the wayside,” said Sullivan. “The initial planning process is an excellent opportunity to bring the leadership team together to discuss your business, your needs and objectives.”

Misconceptions About Continuity Planning
Many business leaders hold misconceptions about continuity planning. In response to lack of knowledge and planning, Sullivan compiled a list of the top-ten misconceptions:

1. “We can get by with what we have” – Business leaders do not make an accurate assessment of what is necessary for recovery planning and response. Many think working from home is a suitable recovery tactic. This may be acceptable for a day or two, but there are reasons why a business has an office, including the need to collaborate and have a central point of operations.

2. “We can get by without an operating front office” – Accounts receivable, customer service and beyond must be running full-force at every type of company for business and service to continue. It takes an operating front office to make money and keep clients happy.

3. “We have multiple locations and don’t need a recovery plan” – An office for 10 people will not accommodate 40 employees easily. The strategy behind opening multiple offices is there for a reason and if one or more go down, it creates a kink (or kinks) in the entire system.

4. “As an executive, we can solve problems as they happen” – If they haven’t planned in advance to recover their business, they don’t take all aspects and results into reasonable consideration. During a crisis it is easy to move too fast and miss important steps along the way, such as identifying the best interests of employees, the need for basic technology and activating the most critical functions of the business. A well thought-out plan is the best solution for ensuring the fastest, smartest and most economical recovery.

5. “Data backup is plenty” – Leaders forget that they will need technology to access the backed-up information, the people to recovery the data, as well as a place to use the technology. Something as simple as a pipe burst can wipe out servers, computers, printers, fax machines and more, not to mention the office space itself. A recovery plan identifies all aspects of getting the business back up-and-running in a timely fashion.

6. “A disaster or significant interruption will never happen to us” – It’s actually the little things that can create chaos. A fire, a storm, an electrical outage. Business interruptions can’t be predicted, but you can prepare for them. According to Rough Notes, an insurance trade publication, businesses are more likely to experience a significant interruption due to power outages and technology failure than due to weather-related events.

7. “We don’t need to have a plan in place because we’re hundreds of miles from a hurricane-prone area” – A disaster is any type of event that can interrupt a business, including something as common as a power outage, fire or failed server to something as large as a hurricane, tornado or terrorism.

8. “Our insurance company will cover everything” – The insurance company will make sure you have the money to get up-and-running in weeks or months after the interruption occurrence, but what happens to your business in the meantime? Unless you’re up-and-running, your customers or clients will take their business elsewhere.

9. “We created a backup/recovery plan years ago. We’re fine” – Continuity planning is an evolving process. Part of the process is to test the current plan and to ensure it is up-to-date and executable. Without testing, there’s no assurance the plan will work.

10. “The planning process is time consuming and wasteful” – Continuity planning can be completed in segments, over time, with a group of people. There’s no set timeframe for the planning process and it can be as flexible as you need it to be. Resources like those available on Ready.org make establishing a plan simple and painless.

Sullivan encourages every business owner and manager to learn more about continuity planning from resources such as Ready.gov and the American Red Cross.

About Agility Recovery Solutions
Agility Recovery Solutions is a leading provider of business continuity solutions to small and medium-sized businesses across North America. At time of business interruption, Agility provides its members with the space, power, connectivity and technology needed to resume operations. The company has a 100-percent success rate in recovering its members after interruptions. Agility responds to interruptions caused by hurricanes, fires, floods, power outages, server failures and more. Visit AgilityRecovery.com for more information.

Agility Recovery Solutions is a Snackbox PR client.

02.19.08

Social Network Your Way to the Top

Posted in networking tagged , , , at 8:51 pm by jennagruhala

As we made our way down the bookmarked list of social networks we belong to this morning, it struck us: how many networks should you belong to in order to be successful? And, which networks are the most popular?

LinkedIn
has been a great resource for reconnecting and connecting … Jenna’s profile is up to more than 300 contacts. Great on paper, but how often do we actual help each other? Rarely.

Facebook, as discussed in a previous entry is fun and build on a more casual foundation. Currently, we’re addicted to Scrablous.

MySpace? We set up a Snackbox page as well as a page for our beloved Biscuit. That’s more for fun, too. And we always seem to forget to check the accounts.

But there are others!

Jigsaw is a great place to find sales leads. We’re finding tons of great contacts. And Fastpitch is great for SEO optimization. Google “Jenna Gruhala” and see what comes up on the first page.

Technically YouTube and Flickr fall into this category, too.

Tell us about your experiences … what works and what doesn’t.

02.12.08

Growth Financial Partners Calculate Success with Snackbox

Posted in public relations tagged , , , at 3:39 pm by jennagruhala

We’re pleased to announce our newest addition to the Snackbox PR client roster: Growth Financial Partners, based in Des Moines, Iowa. Specifically, we’re working with expert financial analyst Dan Ochylski to create a series of articles for the Des Moines Business Record.

We’ll share highlights from the series in future entries.

02.11.08

Chenny Troupe and Snackbox

Posted in Snacknews, design, public relations tagged , , at 2:23 pm by jennagruhala

THE THERAPIST IS IN: CHENNY TROUPE AND SNACKBOX TEAM UP TO MAKE DIFFERENCE

CHICAGO (Feb. 11, 2008) – Pets as therapists isn’t a new concept; hundreds of thousands of humans and pets are teamed up every day in an effort to speed along recovery from accidents, health problems, abuse and beyond.

“The Chenny Troupe has very specific organizational goals and a large support network of pets and their people as well as doctors and their patients,” said Janet Eaton, Executive Director, Chenny Troupe.

“Pets have always been a part of my life and it is with great pride that I can give back to the community through assisting this tremendous organization in spreading their good news,” said Jenna Gruhala, public relations principal, Snackbox.

In addition to facilitating pet therapy programs throughout Chicagoland, Chenny Troupe is planning events in 2008 to build awareness surrounding the importance of animal assisted therapy. For more information about upcoming events, visit www.chennytroupe.org.

Chenny Troupe is a Chicago-based network of dedicated volunteers and their certified therapy dogs that offers rehabilitative therapy to people with physical and emotional challenges. These programs help restore health and hope to thousands of clients every year. For more information, visit www.chennytroupe.org.

Snackbox LLC is a Chicago-based firm with an office in Los Angeles focusing on four core areas: advertising, design, event planning and public relations. For more information, visit www.snackboxlabs.com.

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02.08.08

Project Bacon Cake

Posted in Snacknews tagged , , , at 1:53 am by jennagruhala

Sales promotion gurus McGowan Crain, based in St. Louis, contacted us this week to assist in knocking the socks off their Barton Brands client in celebration of a birthday.

We took the fun assignment and went above the call of duty to create a vanilla/almond cake batter and sprinkled in bacon pieces. Baked in two, nine-inch round pans, then assembled with bacon and a sugar-based icing and topped with bacon spirals to simulate candles.


The birthday bacon masterpiece was delivered to an over-joyed client this afternoon. He repeated several times, “This is awesome. So awesome. This is the best birthday gift EVER!”

YAY, Snackbox!

02.01.08

Tips for Optimizing Your SEO

Posted in design tagged , at 4:10 pm by jennagruhala

We came across a great article on the do’s and don’ts of Google search engine optimization (SEO). The beef of the article is included below.

DO
1. Have other quality, relevant sites link to yours
2. Submit a site map using your Google Webmaster Tools account
3. Submit your site to quality, high authority directories in the appropriate category
4. Make a site with text links and a clear hierarchy, and make sure every page is reachable by at least one static text link
5. Create useful, unique and clearly written content
6. Make sure your title tags and ALT tags are descriptive and accurate
7. Maintain clean HTML code
8. Keep the outgoing links on a page under 100
9. Make it easy for search bots to crawl your site without error
10. Make use of the robots.txt file to limit crawling on pages that aren’t useful to visitors
11. Make pages for users, not search engines

DON’T
1. Don’t include broken links on your site
2. Don’t use hidden text or links
3. Don’t cloak or use sneaky redirects
4. Don’t load pages with keywords or phrases a.k.a spam
5. Don’t send automated queries to Google
6. Don’t create duplicate content
7. Don’t create pages that install Trojans, viruses, etc.
8. If you participate in an affiliate program, don’t provide duplicate, run-of-the-mill content
9. Don’t participate in linking schemes – bloggers are watching you!

Source: seonoobs.com